Having recently gained significant media attention, the term deadstock has been thrown around in fashion headlines, particularly in the last couple of years as the sustainable fashion movement has grown. Most notably, luxury fashion house Burberry was thrown under the bus for burning $40 million worth of unsold stock, aka their deadstock, aiming to preserve their exclusivity.
So, what exactly is deadstock? Essentially it is what is left unsold or unused either by a brand or a fabric mill. The recent media attention has focused on deadstock as unsold products, but we’d like to focus on deadstock textiles. Textiles become deadstock for several reasons – either they were incorrectly produced, too much was made or simply put, the brand they were made for, decided not to use them. And with no plans for future use, they become deadstock.
Fashion is, according to Eileen Fisher(), “the second largest polluter in the world”. While this isn’t solely down to deadstock, with approximately one third of the world’s clothing ending up in landfill, you can’t deny there is a problem, and the increasing amounts of deadstock an issue.
Using deadstock textiles doesn’t work for all brands due to limited quantities of the same textiles, but it is perfect for us. Majority of our garments are made out of deadstock. Instead of producing our own textiles, we source what is leftover. This is, in part, the reason we have such small ranges. When sourcing our fabric from deadstock, we know we may never have access to it again which not only keeps our ranges small, but means we never remake any of our items. Sourcing through deadstock to find high quality materials made from predominately natural fibres can be a challenge and it is something we’ve had to practice. Knowing the feel of different textiles has been a skill we’ve certainly had to develop and sometimes it takes a lot longer to source what we want, but it is always worth the hunt. By not designing and producing our own textiles, we love that we can do our bit to limit textile waste within the fashion industry. Why waste perfectly good textiles?! And, we love that using deadstock allows us to create beautiful, limited pieces.
Let us know if you have any questions about Deadstock or if there is anything, you’d like to see us write about in our blog!
written by Abi Tucker