HOW TO START AN ETHICAL FASHION LABEL
Have you ever dreamed of having your own label but have no idea where to start? Janelle Rawlins, the founder of The Travelling Kimono, shares her 8 years of experiences, insights and wisdom on how she started with the vision of a passion project and has now built Ttk into a global fashion label that has strong foundations behind their why of supporting and empowering women . With ethical production and sustainable practices at the core of the brand, this interactive ebook will guide you through the processes and encourage you to take practical steps towards starting and building your own brand the right way.
7 steps to launch your ethical fashion label
1.
IDEA
You need to start somewhere, write out your vision and the direction you want your brand to go in.
2.
BRANDING
Think your logo, your slogan, your aesthetic. This is an important step as it showcases your brand identity and what people will see and how they relate to your brand.
3.
DESIGNING
The fun part - getting all your ideas sketched out on paper and starting to bring them to life.
4.
MANUFACTURER
A hard but necessary process - It’s important to do your research into finding the right manufacturer that will suit your brand, ethos and your needs.
5.
ONLINE
PRESENCE
Your online presence is all about creating a community. A community that not only loves your brand, but trusts it too, this includes your website, emailing list and of course your social media platforms.
6.
FASHION
PHOTOSHOOT
The fun part of seeing all your hard work being put together, to have someone wearing your designs and creating images on location or in a studio is one of the best feelings.
7.
MARKETING
PROMOTION
Getting your product out there for people, Make sure you know your target audience and stay true to your identity.
BONUS :
EBOOK WORKING WITH DESIGNERS
Get real insight from a designers perspective to understand the importance of working with a designer that knows your brand and your vision, then how they creatively connect and display your brand identity through visuals.
TTK COLLECTIVE
@ttk_collective
After designing and manufacturing for eight years, we’ve now opened up
teams to partnership. TTK Collective offers smaller brands the opportunity to
ethically and sustainably grow their brand without having to go through large
scale manufactures.
Partnering with TTK Collective means that you instantly gain our ethics, and
your brand can promote these core values with transparency and guarantee.
If you’re interested in finding out whether your brand would suit our team,
please contact us via collective@thetravellingkimono.com.au
Instagram: @ttk_collective
